I am currently the Managing Director (COO) of Haynes and Company a market research and retail/consumer consulting firm specializing in detailed retail data collection and research, depth interviews, consumer insights, and due diligence work primarily for hedge funds and private equity groups. I started this job ~a decade ago with *very* little knowledge about retail cycles or financial markets, but my innate ability to solve puzzles and design research that answered our clients' most pressing market questions and hypotheses allowed me to turn what was originally a contract side-hustle into a career.

​At Haynes & Co., I oversee large-scale, cross-functional consumer and retail research/insights initiatives, driving both top-line revenue growth and operational excellence. In this leadership capacity, I manage and mentor a high-performing analytics team, instilling a data-driven culture that informs strategic decision-making and streamlines key processes. By defining critical KPIs, optimizing workflows, and translating complex market data into actionable insights, I help shape the firm’s overarching business strategy and ensure measurable impact on client outcomes. Collaborating closely with both technical and non-technical stakeholders, I coordinate diverse teams, manage external vendors, and allocate resources effectively to balance multiple priorities. This holistic approach not only enhances productivity and profitability but also establishes scalable, sustainable frameworks that support long-term success for both our clients and the organization as a whole.

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I am most proud of is the team I have been able to build. I firmly believe in the transformative power of a cohesive team and strive to create a culture where innovation and risk-free sharing of ideas isn't just encouraged, it's the norm. I know that my team is the root of my success!